What if we didn't just wait for the next big trend, but created it ourselves?

1- How it all begins

In a world that is changing faster than ever before, we see Research & Development (R&D) as a key competence to guarantee innovation, progress and competitive advantages.

Video Transcript

Decorative shape rotating

2- R&D Lab at Taikonauten

This is not just where new ideas are created - they are tested, refined and turned into reality. We are also keen to share our findings and enrich the discourse in the long term.

Whether disruptive technologies, sustainable materials or groundbreaking digital experiences - R&D means working on the future.


The R&D Lab is the place where questions are more important than quick answers, experiments pave the way for real breakthroughs and the future echoes through the corridors altogether.

Lab Projects

A list of the R&D projects we are working on.

Lab Project #1
Lab Project #1
  • Research • 
  • Remote • 
  • Extended Reality

AI-personalized training experiences in MR environments

Deep Dives

Discourse contributions and insights that emerge from and guide our R&D process.

R&D Lab

04/29/2025 • by Jonas Kellermeyer

The logics of gamification

R&D Lab

04/17/2025 • by Jonas Kellermeyer

Quantified self and excessive heteronomy